Taste and price are no longer the only criteria for beverage launches: brands need to meet consumer demand for health, natural ingredients, responsible sourcing and sustainability. While the baseline for innovation has become more demanding, there is...
Soft drinks companies need to ensure they are addressing three key issues for future industry success: taste, choice and trust, says Richard Hall, chairman, Zenith International.
Mid-calorie soft drinks have the potential to gain ground on traditional full calorie drinks – and could eventually become the new mainstream choice, according to Zenith International.
Zenith International chairman Richard Hall has expressed skepticism over RTD coffee’s credentials as the ‘next big thing’, despite impressive growth since 2003.
INNOBEV GLOBAL SOFT DRINKS CONGRESS: FINAL THOUGHTS
Health, the environment and consumer choice are the three main issues facing today’s soft drinks industry, according to InnoBev Global Beverages Congress 2013 organizer Zenith International.